About -

Hi, I'm Ale Dianin

I started my business in 2020, during the pandemic, after I lost my job like lots of people back then.

This was the day we went to pick up the van we bought during the pandemic. We transformed it into a campervan and travelled a lot. It was the safest thing to do, plus an amazing pandemic project. 😄

I'm not only a designer

I can help you grow your business, so you can have the freedom I wanted in my life and now I have.

In 2015 I decided I wanted freedom to move about

I wanted to be location independent.

For that I needed to create my own website to sell my workouts online. Even though all I had done my whole life was work as a fitness instructor I though I decided to build my own website.

I had three main reasons that made me decide to start building it myself:

Some web designers gave me ridiculous deadlines for the website
Some of them, didn’t even answer my emails
The price for a simple website was ridiculous

If you worked as a fitness instructor or know someone who did, ask them, the wages aren’t great… I didn’t have €2000 or €3000 to pay for a 5 pages website and that is how the story starts…

From employee to self-employed

Fast forward to 2024, this is my full gig, this is my full-time business and I’m really proud to say.

I remember my first week trying to build a website and crying, really disappointed, realising how hard this was going to be. But I had no option, I didn’t have the money to pay for a website and I wanted to start my own business.